The program consisted of 12 weekly, interactive virtual Lesson Labs led by experts in their field. Each Monday, from 12:30–1:30pm, entrepreneurs learned practical, tangible lessons on how to launch a sustainable business.
This session covered the foundations of entrepreneurship — what it takes to make the leap, and what to expect along the way.
This session walked participants through the idea-generation process behind starting a company.
This session taught participants how to test whether their idea was something people would actually pay for.
This session covered the practical, step-by-step details of officially establishing a new business.
This session covered the step-by-step process of setting up social media handles and building a website.
This session covered the importance of branding and telling a business's story through marketing.
This session walked participants through setting up their first Quickbooks account and the financial basics every business owner needed to know.
This session covered different business models and how to price a product for a profitable, sustainable business.
This session covered best practices for the day-to-day operations of running a business.
This session covered how to build a strong company culture and manage people as a business grows.
This session covered how to source, train, and lead a team as a company hired its first employees.
This session covered the types of funding available to early founders and how to think about raising capital.